Your startup needs an infusion of capital. You’ve tapped your savings and retirement account, the bank’s loan officer begins to shake his head as soon as you walk in the door and your family and friends send your calls to voicemail.
So you hear about this new thing called crowdfunding. You go to Kickstarter™ or RocketHub™, web sites that allow a person or business to turn to the public to raise money. Your campaign is successful and you have $100,000 to keep the party rolling.
Sounds like you’re a winner, right? Wrong! Leave it to the SEC – that’s the government agency that monitors securities and investments – to put a damper on things for you. As authorized under the JOBS Act passed in 2012, the SEC has proposed new reporting requirements for companies that use crowdfunding. The proposed rules, which will allow a company to raise up to $1 million a year, are not as stringent as those for a public offering, but they may make crowdfunding much less attractive for small businesses looking to raise capital.