Articles Posted in Privacy

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Neural Data: What Illinois Business Owners Need to Know

California enacted an Amendment to the California Consumer Privacy Act (CCPA) that adds neural data to the list of protected personal sensitive information. For Illinois business owners—especially those conducting business in California or utilizing neurotechnology—this development is worth understanding, as it marks another step in the expanding landscape of data privacy laws. Neural data, often collected through non-invasive neurotechnology tools, is now considered sensitive and will be protected under the same stringent requirements as other personal information like genetic, biometric, and geolocation data.

What is Neural Data and Why is it Important?

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BIPA Amendment Making Waves in Litigation Trends

The landscape of biometric privacy in Illinois is poised for a significant shift following the recent amendment to the Illinois Biometric Information Privacy Act (BIPA). On August 4, 2024, Governor JB Pritzker signed S.B. 2979 into law introducing a crucial modification that could have far-reaching implications for businesses and the ongoing wave of biometric privacy litigation.

Understanding BIPA: A Background

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How private is your cell phone?

Smartphones provide all kinds of information that advertisers might find useful, including the user’s locations throughout the day. While this information is aggregated and anonymized—excluding names and other identifiers—it’s possible that hackers or other malevolent actors could gain access to a user’s raw data.

Location tracking can be useful for a number of reasons, ranging from targeted advertising from stores and brands, to traffic monitoring and reporting on the part of GPS apps, to analyzing the growth of potential coronavirus hot spots. But people often don’t know their information is being tracked, and disclosures that providing their location for use in a weather app might lead to their data being sold, for example, are often buried in the fine print.

https://www.businessattorneychicago.com/files/2019/05/Bellas-Wachowski-Business-Litigation-Lawyers.jpg-169x300.pngAmericans talk about being “tethered” to their smartphones mostly from the standpoint of the time suck that’s involved and the tendency to miss what’s going on around us when we’re supposed to be working, spending time with family or friends, or (let’s hope not) driving down the highway.  It’s hard to resist the offerings on your smartphone which now is millions times more powerful than NASA’s computers from the 1960’s.

But one result of all that tethering – whether we’re texting, streaming music, getting directions from our GPS, or posting on social media – is that our smartphone is silently, relentlessly gathering all kinds of information about us.  Your smartphone knows where you are, how you got there, with whom you’ve been communicating, and what you’ve been typing into your favorite search engine lately.  It is this geolocation feature of smartphones that lets parents and spouses know the location of their family members, but it also provides a wealth of information to law enforcement personnel and those who understand how to retrieve this information.   It has been quietly used by law enforcement agencies to obtain data about what smartphones have been active near crime scenes by issuing a subpoena to Google to recover the data.   This was a feature story in the New York Times on April 13, 2019 which is part of an ongoing examination of the privacy issues associated with smartphones.

Although many people are vaguely uneasy about the variety and volume of information they cough up in their various apps, ultimately they are too tapped into the convenience and entertainment aspects to worry about controlling how much of their data is falling into the hands of marketers, retailers, the government and even foreign governments.  Not to mention the brain cell and social skills deterioration that takes place.