Articles Posted in Artificial Intelligence

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AI & Content Creation

Businesses using generative AI programs like ChatGPT to create any content—whether for blogs, websites or other marketing materials, and whether text, visuals, sound or video—need to ensure that they’re not inadvertently using copyrighted materials in the process.

Clearly, the times they are a changing….and businesses need to adapt to the changes.  Employers should promulgate messages to their employees and contractors updating their policy manuals to ensure that communications professionals and others crafting content are aware of the risks of using AI-generated materials, which go beyond the possibility that they are “hallucinated” rather than factual—although that’s worth considering, too.

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Using Generative AI? Keep Your Secrets

Businesses are finding generative AI programs like ChatGPT useful in functions from financial services to human resources. Although still in its early stages, and far from entirely reliable, the technology is evolving quickly and its tools and practices will continue to develop. The Cisco 2024 Data Privacy Benchmark study found that 79% of businesses say they’re deriving measurable value from generative AI for everything from creating documents to coding.

But this use of generative AI has led to a number of cautions, mostly commonly and loudly about the accuracy of the information that apps like ChatGPT generate—including their tendency to “hallucinate” assertions when they don’t actually have answers.

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Is AI Washing Dirty?

Many people have become familiar with the term “greenwashing,” referring to attempts by a company to cast its products as more environmentally friendly than they are through public relations and marketing “spin” efforts.

Now comes the concept of “AI-washing,” in which companies exaggerate the degree to which or ways in which their products and services are powered by artificial intelligence, in order to gain a real or perceived competitive advantage. In addition to potentially misleading consumers and harming investors, this can break U.S. securities law, according to Gary Gensler, chair of the Securities and Exchange Commission.

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You Can, But Should You?

To begin with, employers thinking about using AI such as ChatGPT during hiring and selection need to familiarize themselves with the technology at a conceptual level, and then look closely at—and understand well enough so they can explain to others—how AI integrates with their recruiting tools and practices.

A key piece of state legislation in Illinois pertaining to the use of AI is the Artificial Intelligence Video Interview Act (820 ILCS 42/1), which lays down various stipulations for the recording of video interviews and subsequent use of AI while evaluating said recordings.

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AI-300x251If the robots start taking over, you can’t necessarily expect the government to protect you.

That isn’t to say the public sector isn’t paying attention.  President Biden and Vice President Harris met recently with CEO’s of Microsoft, Alphabet Google’s and other leading artificial intelligence companies and pushed the message that AI products—particularly the generative AI found in trending apps like ChatGPT—must have safety protocols built in place before they’re released.

Among the current and potential risks that Biden, who is himself a ChatGPT user, warned about include those to individuals, society at large, and the country’s national security—ranging from violations of privacy, to skewed decisions about employment, to misinformation campaigns, to outright scams.

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Can I-Robot Hold a Patent?

An obscure but telling sign of when the robots will have taken over will be in evidence when they’re allowed to be named as inventors on patent applications.  But that day—when “I, Robot”-like artificial intelligence is thusly recognized as rivaling that of humans—hasn’t come about yet, at least not here in these United States.  So Sonny – the good robot in the movie I, Robot” – cannot hold a patent, at least not yet!

That came as a disappointment to Stephen Thaler, creator of the DABUS (Device for the Autonomous Bootstrapping of Unified Sentience) AI system, who had filed two patent applications with the U.S. Patent and Trademark Office listing only DABUS as the inventor. 

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